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Rick Longoria

Rick Longoria / Biography

The son of an Air Force enlisted serviceman, Rick was born at Nellis Air Force Base, near Las Vegas, Nevada. The family later moved to air bases in Wyoming, Minnesota, Alaska, and finally to Los Angeles, California. Rick completed his high school years in Lompoc, and entered college at UC Santa Barbara. After two years he transferred to UC Berkeley, where he graduated in 1973 with a degree in Sociology.

It was during his student days at Berkeley that he discovered the wine country of Sonoma and Napa. The bucolic countryside, and the sights and smells of the wine cellars attracted Rick. He had absorbed much of the philosophies of the counterculture during his college days, and the craft of winemaking seemed to embody many of them. Not knowing anything about the business, Rick shelved his daydreams to the back of his consciousness in favor of plans to obtain a law degree. Rick decided to take a year off before entering law school, and traveled to South America. Rick traveled throughout Colombia and Ecuador for nearly five months. It was during this trip that he came to realize that his heart was not in law but rather the possibility of working in a winery. When he returned he sent dozens of inquiries to wineries looking for work. He got lucky and was hired as a rookie cellarman at one of his favorite wineries, the historic Buena Vista Winery in Sonoma.

It was here at Buena Vista that he met the famed winemaker, Andre Tchelistcheff, who was the consultant there. Andre saw the enthusiasm and motivation Rick had and took an interest in helping his career. Andre told Rick about the new Firestone winery he was consulting for in Santa Barbara County. Andre was very excited about the potential of this new wine region. Having spent part of his teen years in the area, Rick was intrigued about moving back and still staying in the wine business. After Andre told him that the Firestone winery was looking for a cellar foreman, Rick interviewed, received the job and moved to Los Olivos in May 1976.

Rick met his wife Diana at Firestone and they were married in 1977. Soon after he decided to seek a more responsible position in Northern California, and took the job of Cellarmaster at Chappellet Vineyards in the Napa Valley in 1978.  Though Rick enjoyed his time at Chappellet, the contrast in styles between Napa Valley and Santa Ynez Valley made Rick realize that he felt more at home in the less hectic, more down to earth Santa Ynez Valley. Rick found out about a position at a new small winery, J. Carey Cellars, was hired on the spot as the winemaker and moved back to the Valley in May 1979.

The portfolio at J. Carey Cellars consisted of Cabernet Sauvignon, Merlot and Sauvignon Blanc. By this time in the development of the wine regions in Santa Barbara County, it was becoming clear that the initial successes were coming from the Chardonnays and Pinot Noirs. Rick was making neither of those at J. Carey Cellars, so in 1982 he decided to start his own brand to focus on just those two varietals.

In 1985, Rick became the winemaker for The Gainey Vineyard, a new state of the art winery located on the 3600 acre Gainey Ranch. Over the next twelve years Rick enjoyed much success in producing some of the best wines in the area and thereby establishing Gainey as one of the region's top wineries.

In 1997 Rick and Diana felt like it was time to devote their full energies to their small wine business, and both left their jobs to build their business into what it is today.